Our news piece published on a news site.
We experienced a year in which we watched the SEO Sector continue its journey with a team that specialized after the Panda and Penguin updates. We can also note that 2015 was a year in which the belief strengthened that SEO efforts needed to be interpreted from the very first day a web page was launched. It reinforced the subject that the fundamental philosophy of search engine optimization is to do the best, and that a project manager is a requirement. Because in 2015, SEO efforts became integrated with all other factors.
In this regard, it also became very clear that Google realized it needed more than just data provided over the Internet within its system, and began to take the first reality reactions in rankings into its own operations. We can state that it initiated these efforts with Google Plus. When we placed SEO right at the center, it continued to use data from Adwords, Google Plus, Facebook, Twitter, and other websites for the best ranking. However, it increased the importance it gives to social media slightly compared to previous years. We definitely foresee that the impact of social media shares on ranking will increase even more in the coming years.
Maximsem.com SEO expert Tahir Dinç, who conducts Corporate SEO studies in our country, makes the following statement regarding this year: “Google is no longer hiding that it uses data from social media channels for a better ranking. On the contrary, he states that when a share is made on the social media account belonging to the web page, the web page belonging to the social media account gains + points and experiences improvements in rankings. The issue lies in successfully managing all this data in a balanced way.”
2016: The Year of Quality Projects
We are going through a transition period where the Internet has deeply affected every sector. Unfortunately, companies that cannot keep up with the Internet are unable to experience those old high-turnover periods. This is where the importance of adopting the rules of “InBound Marketing”, which became a trend in 2013 and still maintains its functionality, emerges. We can state that we are experiencing the necessity of delivering the right advertisement at the right time and with a specific target. It is necessary to use all advertising authorities without being limited to Google.
In recent years, where the corporate site logic has undergone change and evolution, with our entry into 2016, we can state that its current state is that the corporate site is a site containing e-commerce activity. In 2015, which we are in the last months of, Google started to share its expectations from a site by opening its cards more. It shared many factors, from how long users stay on the site to their return, within “On-Page SEO”. It is necessary to underline that these are important issues that need to be paid attention to.
Why Did SEO Merge with the Project Manager?
In ranking improvement studies in search engines, it emerged that the project needs to be interpreted from the beginning, as we mentioned just now. At the same time, it emerged that all inputs related to the site should be combined in one person and the most correct move should be made based on this data. For example; even the web page address shared in outdoor advertisements given on billboards contributes to SEO studies today. The benefit of Adwords and social media channels can be mentioned in the same way. The site visitor’s movements on the site, the site sub-pages they click on, etc., gave rise to the opinion that these inputs should be combined in SEO, not in the project manager. Because all these factors can directly provide benefit or harm to the web page. Collecting and interpreting all this intensive data input in the mind creates a need for an SEO who is truly an expert in his job.
Google is quite encouraging about the need to work with an expert SEO. Because it knows that an SEO expert who is not good at his job will of course get caught in one of its filters.
