Everyone who is closely interested in SEO work has inevitably come across the slogan that became a cultural catchphrase: “Content is king.” But how does Google decide that a piece of content is high-quality? Or how did the idea arise in Google that a content should rank higher in search results?\n\nhttps://seoreq.com/wp-content/uploads/2018/03/icerik-ve-seo.jpg\n\n**Jeff Baker**, the manager of the Brafton agency, who investigated this topic in depth and explained it to everyone in an article he wrote on the SEO blog Moz, said that since the Hummingbird algorithm was put into play, they have been searching for the answer to this question.\n\nGoogle is much smarter now!\nAs is known, with Hummingbird, which became active in 2013, Google began to understand whether the overall content is sufficient rather than focusing on the use and frequency of keywords. Yes, Google’s algorithm can now discern the meaning behind the words on a page. The era of misleading Google by repeatedly inserting keywords in irrelevant places is over.\n\nThis pushes website owners to write texts that are truly meaningful for users. Baker, who worked on the Brafton agency’s website to rise in organic search results, explained in detail how he achieved success. \n\nYou can learn how this SEO work—which we think could be a source of inspiration for you—was carried out below.\n\nhttps://seoreq.com/wp-content/uploads/2018/03/5a8b4ae16aa969.49738205.png\n\nThe ranking results page shown above belongs to the English phrase “search engine optimization techniques.” When you open each of the addresses in the top 10 and look at which topics appear in the text, you come across a table like this:\n\nTopics in the address in first place: A,C,D,E,F\nTopics in the address in second place: A,B,F\nTopics in the address in third place: C,D,F\nTopics in the address in fourth place: A,E,F,\n\nAs a result of the analysis, it is seen that different topics from A to F are present in the articles as subheadings. The point that stands out here is that topic F appears exactly in all four of the addresses examined. That means Google requires priority for this topic.\n\nSo what needs to be done to get into this ranking and rise?\n\nAccording to the results obtained by Brafton, the answer to this question can be given as follows:\n\n- On a site that wants to get into the ranking, topic F must definitely be included.- A high-quality content should be written that is more informative than all other addresses, satisfies the reader, and can keep them on the site for a long time.- The site that wants to rise should be the address that provides the most detailed and rich information for a user who researches this topic.\n\nTo meet the requirements of the items above—that is, to write a high-quality piece of content—the following steps are recommended.\n\nManual: Analyze the other competitor sites for the keyword you want to rise for. Write content that is sufficiently comprehensive so you can appear higher than them.\nSEMrush: If you publish content in a foreign language, it may be possible to benefit from artificial intelligence technology to make your content more effective. The free-to-use SEMrush “SEO Content Template” feature can analyze the top 10 sites for any keyword and list the most commonly used keywords and the number of recommended words.\n\nThe results are surprisingly successful!\nThe Brafton agency has adapted these listed tools to practice as well. Brafton, which carried out work on a keyword with low competition like “financial content marketing,” achieved very successful results. The factors that lead the agency to success are shared as follows:\n\nIs the article good enough?\nDoes the address you want to see rise in Google truly have the most authoritative and informative content in its field? Moreover, are the subheadings and topics found in your competitors also included in the content? You should be able to answer “Yes” to these questions.\n\nUpdate the content without changing the address\nYou wouldn’t want to lose links for no reason, would you? To do that, change only the content of the article you rewrite according to the recommendations, and keep the URL unchanged. Then, invite the bots to your site again using the “Fetch as Google” tool via Google Webmaster Tools.\n\nPermanent growth is possible!\nAfter doing all of this, open an incognito tab and run a new search for your target keyword. You’ll personally observe that you get results in a positive direction.\n\nSo much so that Brafton claims that the ranking results change just 1 minute after the updated content addresses are indexed by Google. In this way, the agency has achieved permanent upward movement in keywords like “what is a subdomain, best company email design, marketing techniques, content marketing agency, google local businesses, company blog.”\n\nIf we had to summarize what they did, it’s this: Put the best content in the field in front of users!\n\nhttps://seoreq.com/googleda-hizla-yukselmenin-anahtari-kaliteli-icerik/
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