I presume there is no need to mention the importance of mobile design repeatedly after recent updates. People involved in SEO to some extent are now aware that we are in the mobile age. Uncle Google must be aware that we are in the mobile age, as he now attaches importance to mobile SEO. There is a situation we all misunderstand. The issue doesn’t end with just creating an m.sitename.com on a subdomain and saying “ah okay, it’s fine on mobile then”. The real event starts afterwards.
Why Should We Care About Mobile SEO?
Now friends, we know that in the search engine market, what Google says goes. A lot of Google fascism prevails. Fascism is bad, but every dictatorial sanction coming from Google is aimed at increasing user experience. If Google wants the best for the user, it knows what it is doing. What it knows is the abundance of smartphone usage and the increase in search traffic from smartphones every day. In this case, the results need to be compatible, and Google needs to satisfy its customer (us, the searchers). That is why Google gives importance to mobile SEO and wants mobile SEO optimizations to be done. We have nowhere to run; we have to get our hands into the mobile business.
**We must test our Mobile SEO designs! **
Now, first of all, seeing how our site looks in mobile queries and mobile direct entries will be a good start. Otherwise, there is no way to sustain this from desktop; for this, we need a mobile site emulator, or in other words, a mobile testing program. I use the tool offered by Opera for this; it is quite nice, there is no iPhone, but you can choose the most suitable one from the custom settings.
You can download it from here.
It is quite easy to use; after installing it, carefully testing your site and fixing your deficiencies will be beneficial for you.
What Should I Check After the Mobile Site?
1- Does my site open the mobile side properly when entered via mobile queries? → Is it redirecting via HTML or Javascript (Google does not accept a redirect other than these) see; Google guidelines
2- Are the mobile guidelines from Google error-free on my opened mobile site? → To explain, there are situations we can easily see on Google Webmaster Tools; it offers us various guidelines regarding mobile, for example, buttons to be pressed not being appropriate enough, etc. It is necessary to check these situations one by one.
You can see it from Search Traffic > Mobile;
3 - Are canonical redirects done correctly?
This is one of the most important parts, we need to tell Google that there are 2 similar pages but one is the mobile alternative of the other or mobile page x is the reference of the desktop version, we can of course do this with rel=“canonical”. You can find the details again in the Google mobile guide; if I were to write the summary:
Canonical counterparts of pages; meaning on the Desktop page, we need to add a special link rel=“alternate” tag pointing to the corresponding mobile URL. This tag helps Googlebot discover the location of the site’s mobile pages. And since there are 2 similar pages, it perceives them in a way that they cannot be shown as copies. In the reverse operation, similarly, we need to add a link rel=“canonical” tag to the mobile page pointing to the corresponding desktop page’s URL.
after all these are done exactly, there isn’t much left to do after the mobile site, depending on your site you can see your SERP results marked as mobile-friendly between 1 week to 1 month
source: I would be happy if you leave a comment on my blog post for support.