Facebook:
- Decide on your Facebook URL; it must be between 5-50 characters. To get a Facebook URL, you must first have 25 likes. If your desired URL is taken, use short abbreviations.
- Use your real name in your posts to establish trust; maximum 70 characters.
- Make sure to fill out your page’s About section; enter a description of at least 150 characters.
- Enter your website address; if you are promoting your brand, share the homepage link. If it is a product promotion page, add the relevant link to the profile.
- Enter your brand’s contact or sales addresses and definitely add working hours to show your professionalism.
- Definitely upload a profile page image; this image should be 180x180 pixels. It will display as 160x160 on desktop browsers and 140x140 on smartphones.
- Cover Photo: A well-designed cover photo will increase your prestige. The size must be at least 399x150 pixels. Facebook will resize this to 851x315 pixels on desktop browsers and 640x360 on smartphones; pay attention to these details when uploading.
Sharing Recommendations for Facebook
- Share discounts exclusive to Facebook; this way, they will constantly follow and interact with your social media accounts.
- Organizing events and contests exclusive to Facebook followers ensures that engagement is maximized.
- Share your customers’ real reviews (definitely get permission); you will surely notice that conversion rates increase. If your sector is suitable, ask your customers for reviews with photos and definitely reward these posts during their next shopping experiences.
- Share your workspace (backstage) photos to show how seriously you take your business.
Twitter:
- Determine your username; it must be a maximum of 15 characters, memorable, and easy to type because people on Twitter will not go to the trouble of searching for a username to interact; they should be able to type it immediately like @google @penti.
- Use secure passwords; do not use passwords that are easy to guess to prevent future harm to your brand.
- Definitely add your brand’s phone and address information to your contact page.
- Make sure to fill out your About page; include a 160-character description and use hashtags in your biography page.
- Add your locations, such as your Main Branch and Sales Branches.
- Have your Twitter Cover Photo specially designed; since it will be converted to many sizes, it should be high contrast, simply designed, and easy to read, at 400x400 pixel dimensions.
- Upload a Twitter background design; examine your competitor brands on the internet. You can get inspiration by looking at examples of “twitter header image inspiration” on Google. It should be 1500x1500 pixels.
Sharing Recommendations for Twitter
- Definitely share your impressive work, PR, and awards; adding visuals will increase engagement.
- Ask your followers for requests and suggestions regarding your business and contact these individuals.
- Create Twitter Polls: What should our next project be? Did you like our new product? (Avoid polls that will have a reverse effect; see Melih Gökçek News Program Poll).
- React quickly to events such as customer criticism, help requests, and customer reviews. Delayed or ungiven answers can increase complaints and cause you to lose customers.
Upcoming Posts coming soon (LinkedIn, YouTube, Instagram, Pinterest)