I want to run AdWords ads for my e-commerce site. However, I can’t decide whether to hire an agency or do it myself. Many people write that they got burned by agencies. I wonder if I should start small by trying and learning on my own? Or is there another way? If you have any agency recommendations, I would appreciate it if you could share them along with the reasons.
Is your site a single-product store or a general e-commerce site, sir? Let’s give a recommendation based on that.
My site is not focused on a single product. There are many products available. I can more or less identify the appropriate keywords. But since I have never tried AdWords before, I haven’t done any testing so far…
If you are going to run the ads yourself, my advice is to thoroughly watch the official videos uploaded for AdWords on YouTube. I recommend watching them starting from the beginner level. YouTube AdWords Turkey
Additionally, for AdWords exams, it might be a good idea to check out these pages, which are their own resources. Assessment study guides - Google Ads Help
If you have no knowledge, you will unfortunately probably lose money at first. After a while, you will start earning as much as you spend, and then gain experience and make a profit.. My advice is that you probably won’t be able to get much information from resources, meaning it will be boring: read, read, read.. For this reason, call the official AdWords consultants; even if there aren’t many, they will be helpful.
Additionally: I provide AdWords consulting services, I manage 2 AdWords accounts with xxx.xxx budgets, I have been doing this for about 1 year now, and I can say I’ve reached a good level over the past 1 month.
Sir, I don’t know how long your site has been active, but let me give you a simple roadmap, in my own opinion of course. For example, do a keyword analysis of your best-selling products, and run ads for a different product every day with a daily budget over a 1-week trial. This way, you will have measured the conversion. Set a limit of 150 or 200 keywords for the words you will advertise. If you have anything else on your mind, we are here, sir. May God give you abundant profits..
I will start working on things in line with what you mentioned. I think I can make a good start with my current product analyses.
One more suggestion, sir: if possible, definitely create a blog by opening a subdomain for your e-commerce site. If you PM me the site for more suggestions, I can help with any topic.