Now, after my first post, we reduced our expenses somewhat by taking into account factors like quality score; what should we do as a second lesson…
First of all, I created different page URLs for each ad so that my quality score increased; I am currently paying an economical cost per click at the very least, but are these clicks earning us money? That is the biggest problem there…
I linked my Adwords account with my Analytics account, and I set up my goals.
For the Checkout and success pages.
However, besides that, I couldn’t find anything related to tracking in AdWords or I couldn’t do it; can we use different things like clicks, impressions, and conversions? Can we determine a fee per sale?
For example, if I earn a guaranteed 5 TL from a product sale, wouldn’t it be logical to set something like 5 TL per sale? If we consider that a click brings us a conversion like 2%, which is a world standard, what can we do?
I didn’t want to intervene in the topic in this way. However, since I saw and read the friend’s topic just before opening a new one, I wanted to write here. I also have an e-commerce site. Currently, I am making sales. But this is happening in small amounts. I have a thought to try AdWords to increase this further. However, while I have some experience with Facebook ads, I have no experience with AdWords. This lack of experience also sets me back in some regards. For this reason, I am undecided between hiring a solid professional by giving 10-15% or doing it myself by learning.
On one hand, increasing sales (since I have a retail sales place in the same sector, like the friend…) contributing to the daily turnover of my retail business, obtaining better discounts from suppliers by circulating existing stocks more frequently, and continuing agreements with the bank and, most importantly, the shipping company, or securing better prices and conditions—increasing my e-commerce site’s sales is crucial in this regard.
I wanted to write to this topic because the points mentioned create a parallel with the friend’s problem. I hope we can provide the necessary help and exchange of ideas…
