Hello friends, based on what does this Ahrefs score and others achieve a better position? Our competitor has neither links nor anything else, [yet] their Ahrefs rating is 30k. We have quality backlinks, unique content (corporate site), and everything I have read that needs to be done, but ours appears above
Hello.
Links can easily be blocked in Ahrefs or other SEO tools. (Technical server-based knowledge is required. You cannot achieve effective blocking with htaccess or robots.txt). In short, someone might set up a network and get links from 100 sites, but you might not be able to see them anywhere except Webmaster Tools.
Briefly, I don’t pay much attention to things like Moz or Ahrefs scores. I don’t look at them when buying links or analyzing sites either. I try to manually analyze via Ahrefs to understand what’s what. In my opinion, they can only give you an idea. There is no guarantee that a [site with a score of] 30 will outrank a 25 for all keywords. Ahrefs is one thing, and Google is another. Backlinks are not the only criterion in search results. You might get a million links, while someone else gets one .edu or similarly very valuable link; it might not have a good value in Ahrefs, but they could be ahead of you everywhere.