English SEO Work
If you have a project involving foreign content for your websites, you need to act very carefully at the beginning and during your work; avoiding critical situations in the future regarding the website’s operation is achieved through foundational work. Let’s think professionally and put forth a project. I will have citizens searching in English content rent taxis online for holiday destinations, and I will provide taxi services to hotels and airports. I will provide the service in Marmaris, where there are many foreign tourists coming from abroad. For this, since my content will be in English, I need to analyze 2-3 sites found on the first page for my keywords at google.co.uk. I must know my competitors well. Our keywords are listed below.
- Taxi Service- Airports Taxi Transfers- Airport Transfers- Airport Taxis
As we can see, the domains airporttaxis and travelrepublic both give AdWords and appear organically on the 1st page for the word I searched in this sector. First, I want to look at one of them for ideas: what keywords have they worked on, what kind of sites have they engaged with, which region have they focused on serving more, and which sites from which locations have they utilized? In short, what strategy has this friend followed.
As we see from the information obtained from the siteexplorer.info site, the SEO Consultant of this website has focused on the word Airport Transfers and its other side keywords. We can see that they acquire customers with words like Airport taxi, Airport Taxis. And we look carefully: what kind of sites do they work with? The vast majority of extensions consist of co.uk and .com sites. So, when entering this sector, I am making a sound decision by purchasing a co.uk extension domain.
My rough analysis is finished. I registered my domain. I bought my Name.co.uk domain; it yields better efficiency if my hosting location is in the same position as the region I will serve. After completing these processes, first, I must choose a beautiful design for the taxi transfer I will do; the person entering the site must be able to perform transactions online. (Or if it is a holiday site, they should be able to reserve residences and suit apartments online; for these, our keywords would be regionname apart hotels, regionname hotels). And I must build or find a design that has no coding errors, is flexible, and is better than my competitors’ designs. (I preferred the Caffeine theme). I am completing this phase.
After setting up the site completely, I say hello to Google with my sitemap.
While registering, I set my country location according to the region I serve and save it.
The hreflang tag mentioned in this image, if your site appeals to more than one country, Google uses the hreflang tag for all pages we publish. For example; for pages you open like siteadi.com/eng / siteadi.com/tr, you need to specify the language location separately. (Click for Detailed Info)
In this image, we mark the region our page serves. We directly specify who we appeal to and which country’s citizens we serve. (Click for Detailed Info)
I return to my website; I slowly add information on how to rent a taxi, information about taxi rental, regions where taxi transfers are made, information about our taxi drivers, taxi pictures, and certificates of appreciation. In the content we add, we nicely pass our keywords without carrying a spam spirit. While passing our keywords within the text, we can sometimes use bold / underline / color features. If necessary, leave comments from different IPs every day for your topics; comments are the lifeblood for a topic, a current topic always moves the site one step forward. Do not link to the keyword in comments for a while. After a certain time, you can use links without much hassle in comments. It also provides benefits in terms of on-site optimization. Our site’s indexing will not take too long in the first stage…
While opening our website, we also activate our social media accounts. And we slowly establish our infrastructure. For detailed information on this subject, you can reach the other topic here. Perceive the works I explained on the infrastructure as English and carry out the work in that way. For example; Turkish content sites do not benefit you in this subject. Foreign sites related to your own content provide benefits and allow you to increase your authority. As your authority in Google’s eyes increases, the topics you add start to rank better. And as stability is achieved, you will have a website that even your competitors follow.
Compared to Turkish content, as far as I have observed, foreign content studies can yield better results in terms of time. Do not forget to check the operation of our words by constantly following the Webmasters/tools section. In any problem phase, we must take control of the event and say “one minute”. We feed our site with completely original content; if the added texts consist of completely user-friendly text, images, and video, you will be one step ahead of your competitors. If the added texts are minimum 250-300 or even more, consisting of a good description, we can get a much more efficient ranking. Let the video we use in the texts be our own video; for example, download a video from Izlesene and upload it to YouTube, enter a different name and description, and use that video in your text. Do not download from YouTube and upload to YouTube, it doesn’t work much 
Or you can make your video yourself in After Effects, etc., upload it to relevant sites, and publish it on your own site. (By fantasizing a bit more, you can ensure your video is on the 1st page in its field by sharing your video on quality sites and in your infrastructure, providing backlinks to your video.) By enriching our texts in this way, we make them more valuable as a result.
On Page, that is, one of the things to be done in on-site SEO optimization works, is primarily to fully optimize our site. It is the images and excess code that weigh down the site. A well-optimized website contributes to your SEO studies as it will have a faster and more flexible structure.
About Image Optimization
We should place our images on our website by adjusting them to appropriate dimensions. We also need to adjust our Image URL structures at this stage. Our called images should be like 
; this prevents excess in terms of code and allows our site to reach a faster structure. However, if there is a long-winded URL structure like 
, we overlook code bloat, and we experience a noticeable decrease in our opening speed in terms of Google in the future. This leads to a large loss in ranking.
If we are using WordPress, we download the wp-optimize plugin and install it on our site. (Download Wp Optimize Plugin) Then, coming to the plugin features…
We see the sections; these sections are marked as active when you load the plugin, so we don’t need to tinker with the plugin and break it. We just click on the PROCESS image and see that many unnecessary things on the site are deleted.
As seen in the image, I translated it into Turkish, of course, I still don’t like Google on this subject. I am ending my explanation here. I created an imaginary project and explained my studies on what I can do. If you have anything in mind, I will gladly try to answer.
Date: 11.12.2014 Time: 04:55 Not a quote. Proven by experience.
I need to sleep now If there is a wrong or missing place in my explanation, you can criticize me to my face without hesitation; I am open to criticism. I do not think I will be responsible for situations that may occur as a result of the use of the explanation in wrong hands. In this explanation, I talked about a general operation and what needs to be done. If you have fully grasped the studies I explained in my other topic, there will be no competitor that can stand in your way. Let’s not forget that studies require stability. No unstable study can reach its goal. The work of the lazy starts tomorrow. We can take a big step by starting today. SEO has a quality that makes you think constantly; algorithms can change at any moment, but no algorithm can move a careful study from its place. I wish you good work…
