WHAT IS E-COMMERCE SEO?
It is the SEO process adapted for e-commerce sites. Although the keywords for SEO studies created for normal sites are low, the number of keywords for e-commerce sites is quite high depending on the products sold.
TYPES OF SEO FOR E-COMMERCE
-** Product-Focused SEO**
In product-based SEO studies for e-commerce sites, special descriptions and product titles for the products are determined. Originality and creativity are the features that distinguish you from other rival e-commerce sites. In the e-commerce world, since the product range and variety is wide, instead of adding products one by one, thanks to the XML received from the supplier company, products can be found on thousands of websites instantly with the same descriptions.
In product-based SEO studies, keywords usually consist of exact product names. For this reason, the number of keywords in product-based SEO studies can reach hundreds of keywords starting from 1.
- Category-Focused SEO
Category-based SEO work is the ideal SEO work we foresee among e-commerce SEO works. With the categories becoming SEO compatible, it has a higher search volume than product-based searches. In this style of work, the site/brand gains authority on category names instead of product names.
-** Social-Focused SEO**
In orders coming to e-commerce sites, the rate of orders originating from social media is not to be underestimated. For this reason, some SEO companies can turn social media accounts into an order source only thanks to social-focused SEO studies.
In social-focused e-commerce SEO studies, the social media accounts of the site/brand are managed professionally to gather the target audience, accept complaints and suggestions, ensure customer satisfaction, increase brand awareness, promote products/services, and use them for order acceptance and after-sales support purposes.
IDEAL PAGE-CATEGORY STRUCTURE IN E-COMMERCE
In many ready-made e-commerce systems, we encounter structures that are not compatible with search engines. Even if e-commerce system manufacturers say otherwise that they are 100% SEO compatible, you should pay attention to the following factors in your e-commerce sites.
**SEO Compatible Link Structure
Wrong one**
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Correct one
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Note: Since it would not be right to give the site names, even though we have to block those fields, the 2 sites given as examples are sites known by many internet users.
Meta Tag Areas Specific to Category/Page
If you have meta title, description, and keyword fields specific to each category you own, there is no situation to worry about. However, entering a page name, description, and tags different from each other in every category and page you create is important for the originality and quality of your link.
GOLDEN SEO TIPS FOR E-COMMERCE SITES
- Use original titles, descriptions, and keywords when adding products.
- Have your product images professionally shot if possible; this also increases your site’s originality value. Remember, search engines prioritize original and effortful sites.
- Include a zoom feature for the image in your product images.
- There must be a video introducing the product. The visitor finds the opportunity to get to know the product more closely before placing an order. If there is a product video without advertisements on the internet, you can prefer that. If not, you can shoot it yourself.
- Allow shopping on your site as a guest. Many visitors give up buying the product due to the time lost in becoming a member of the site.
- Definitely showcase your products in areas such as Deal of the Day, Most Liked, Most Discounted on the homepage. Many visitors may change their order according to the comments made and preferences.
- List a maximum of 20 products on your homepage. You can increase your homepage opening speed with the csssprite feature.
- When preparing product descriptions, try to answer the question marks in the visitors’ minds based on the question “If I were thinking of buying this product, what would I be curious about?”. Perform this text with a plain and fluent language.
- Create an email marketing database for yourself from the people who are members of your site. Inform your old customers by sending this by making a campaign for a product on a weekly basis.
Source: E-ticaret Seo Danışmanı
