I have a subject on my mind for friends doing SEO for corporate sites; actually, we shouldn’t limit it just to corporate, as permalink and category structure is a valid situation for every site. Since there was a different setup previously established on seogaste, we couldn’t switch to the template I am describing; within a few months, along with a hosting change, I will set up 301 redirects and switch to the link category arrangement I am about to explain. Let’s see, How Should Category Structures Be in Corporate Websites?
How Should Category Structures Be in Corporate Websites?
I see a distinct mistake made while establishing link structures on many sites, and I want to explain this briefly and clearly. For example, suppose you have the following category structure.
Home > Pens > Felt-tip Pen
If you have a category with this structure, you must possess a link structure in a language that Google spiders can understand;
That is;
Login | HSTS Redirection Community would be the most correct link. However, we must not make this link structure too long; Google has also stated regarding this matter that the closer to the domain = the more valuable the page. From this perspective, even if systems with many sub-categories look nice hierarchically, the following would be an incorrect usage.
Login | HSTS Redirection Community > It would not be accurate to say this example is wrong, but this URL structure appears much less valuable compared to the first URL structure I provided.
When a crawling bot looks at the link structure, it is capable of understanding these very clearly. Additionally, because we close the “kalem” part with a “/”, it will understand that this is a directory, a folder. It is aware that a link ending in “html” is the final link.
http://www.seogaste.com/wp-content/uploads/2014/12/bozuk-url.jpg
The negative consequences that a broken URL – Category structure, as seen in this image, will cause for you:
Broken URL
Nonsensical Indexing
Incompatible SERP results
Increase in Bounce Rate
Increase in Exit Rate
Drop in Quality Score
You can share your comments and views with me regarding our topic, “How Should Category Structures Be in Corporate Websites?”
Source: http://www.seogaste.com/kurumsal-sitelerde-kategori-yapilari-nasil-olmali/