Facebook has recently started to re-emphasize video content, and we are now seeing more video content uploaded to Facebook. Facebook, which has made some changes to its video product, had also implemented statistics such as view counts for videos. Now, it continues to rapidly develop the video product.
Thanks to a new feature coming to Facebook Pages, Facebook pages will now compete with YouTube channels in terms of videos. Along with the new feature it is currently testing, Facebook is completely revamping the design of the Videos tab. From now on, information such as featured videos and the names of other videos will also be displayed. Until now, Facebook had not put too much effort into this side, but recently it implemented features like auto-play for mobile videos.
The new video tab design Facebook is testing first surfaced on ABC News and a few Facebook pages. Almost simultaneously with this feature, Facebook also started testing a new video advertising model. You are familiar with pre-roll ads that start before the video when watching an online video.
Facebook is acting in the opposite way here and starting to show video ads after the videos you watch on Facebook. Having reached an agreement with the National Football League (NFL) and Verizon for the feature it is currently testing, Facebook is testing this feature by showing Verizon ads to users after videos on the NFL page. This feature, which could replace pre-video ads that are often not very likeable, could also push video content creators to produce shorter, clearer, and “watched to the end” video content.
Source: webrazzi