METHODS TO RECOVER FROM PENALTIES
Apart from policy violations, the Google search engine applies certain sanctions due to unnatural intense site work and low-quality content within the site that is neither harmful nor useful to visitors. Google Sandbox and Google Bomb are the most well-known of these. In this article, we aimed to prepare a resource that will give you ideas about penalties and methods to recover from them.
Manual Penalty Action
As the name suggests, a manual penalty is a sanction applied manually to your site by a Google employee. The reasons for manual penalties are often communicated to the site administrator via webmaster tools or email.
Do not think that it is purely by chance that a Google manager reviews your site among so many sites. While algorithms perform scans, the personnel reviews your site because they found it worthy of manual review.
Recovering from a Google Manual Penalty
The main sources of manual penalty actions are worthless backlinks and insufficient content. At this stage, the changes you need to make within your site are as follows.
- Removal of duplicate content
- Identifying and deleting 404s and broken links
- Examination of the backlink list to detect harmful backlinks
- Blocking harmful backlinks with the “Google Disavow Tool”
- Enriching the site with original and quality content during this process
- Not conducting any SEO or promotional work during this process
Now that you have corrected all these operations and everything that could cause problems in Google’s eyes on your site, it is time to request a re-evaluation.
You can send it via the “Request a Review” option in the Google Webmaster Tools > Search Traffic > Manual Actions section.
Google Sandbox Action
It is known as the harshest penalty among Google penalties. It is at a level that can end the broadcasting life of a website. Usually, sudden blood loss, meaning loss of hits and index, is seen with this penalty. According to the experiences we have gained in our country, the common behaviors of sites exposed to the Sandbox penalty are as follows.
- Thousands of backlink works for new sites
- Not adding content from the opening of the site
- Incorrectly applied SEO works
Recovering from Google Sandbox Penalty
The ideal exit solution for the Sandbox is to delete all your site’s content and backlinks and start from scratch with a new and beautiful design. After deleting it so that no trace remains of your previous site, you should feed it only with original content and send a re-evaluation by taking a few small but valuable backlinks proportional to your domain age.
Sometimes, sites have been seen to exit the Sandbox on their own by showing their good intentions and development.
Duplicate Content Action
It is perhaps one of the most applied penalties today. Site administrators copying from other sites or creating variations instead of being productive causes them to face a duplicate content penalty. As you will appreciate, the solution to this problem lies in not hosting duplicate content within your site.
Recovering from Duplicate Content Penalty
You need to identify your duplicate content and delete it from your site first. Since the number of links and indexes you will lose in this case will cause you to lose hits, it would be better to write original content for the same link instead of just deleting the content.
Protecting your content with tools like DMCA will also prevent your original content from being taken by other sites.
-900 Penalty
It is an important message given to site administrators by Google. If Google suddenly throws you from the first page for your keyword to pages where you cannot be found, i.e., to the back, know that you may soon meet the Sandbox.
Solution for the -900 Penalty
By reviewing your SEO work, you can make determinations about what you exaggerated and where, and ensure the site returns to its former place. During this process, feeding your site with quality content and increasing the time spent on the page will be a quick suggestion for you to return.
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source: alayel
