A website ranking first in organic (SEO) results for a keyword on Google ends up in the 15th position depending on the status of the ads. Our example keyword: Flight ticket
Even if there are no ads, Google Maps still occupies a ranking spot. Our example keyword: SEO Agency
Therefore, the necessity and guarantee of being in the first place for a keyword we like on Google is gone. Using Google AdWords, I can appear in front of your site using your own site’s name.
While the only way to appear first on Google is Google AdWords, SEO does not mean it will get you ranked for any keyword.
SEO provides many benefits to websites, from design to software, content to server. Additionally, your website becomes compatible with search engines. You will find more technical details below.
In this sense, SEO agencies being able to give a guarantee is nothing but a lie. Google bots decide which keyword you will rank for in which position, not individuals. Google does not provide guarantees or panels to any agency for SEO. The world’s best mathematicians and engineers work at Google. In this regard, think about how resistant they can be to manipulation or hacking.
Google constantly repeats its warnings on this subject.
https://support.google.com/webmaster…er/35291?hl=tr
https://seoreq.com/wp-content/uploads/2018/04/google-ilk-sira.jpg
So, what should we do? Making technical adjustments will ensure that you are compatible with search engines.
Google Ranking Criteria
• Dynamic Sitemap (Content, Video, Image, News)
• Site Speed
• Meta Title Structure
• Dynamic Meta Description
• Dynamic Open Graph Structure
• SSL
• RSS FEED
• 404 Error Page
• All links return with 200 code
• SEF URL
• Images SEO
• Rich Snippets
• Canonical URL
• Mobile Subdomain
• Search Pages
• No Iframe
• Dynamic Heading Structure
• TEXT to HTML Ratio
• Responsive Site Structure
• Flash, Video, MP3
• JS, CSS
• Browser Caching
• W3C
• PageSpeed Insight
• BreadCrumb
• Nofollow
• Next, Prev
• Link Event Tracking
• Form Event Tracking
• Phone Event Tracking
• Multi Language
• Robots.txt
• Meta Tag
• HTML Minify
• Search Console
For more checklists and training materials:
https://seoreq.com/seo-kontrol-listesi/
https://seoreq.com/seo-egitimi/
Also, finding answers to the following questions would be good for your site.
Are there technical issues preventing indexing?
URL structure is incomprehensible
No XML Sitemap
Does the XML sitemap show correct URLs?
Is there JavaScript in internal navigation?
Are there fewer than 300 links on important pages?
Is important content accessible in fewer than 4 clicks from the homepage?
What is robots.txt blocking?
Is the website timing out?
Is the site down?
How has the bad URL structure been indexed?
What code do error pages return with?
Do internal links return with a 2xx code?
Does robots.txt block content we don’t want?
Do sitemaps show content we don’t want?
Are there only pages with 2xx codes in the sitemap?
Does duplicate content appear?
Are there Canonical tags?
Do all URLs redirect to HTTPS or HTTP?
Is there duplicate content on subdomains?
Are there different URLs redirecting to the same content?
Is there mobile markup?
How many unique pages are there on the site?
Is rel=next used?
How many different URLs does faceted navigation produce?
Are parameter behaviors correctly defined?
Is in-page content being crawled?
Are there areas blocked by Java code?
Is Iframe used?
Are there pages blocked by Flash?
Is the same content served to all agents?
Is the Mobile URL served the same to all agents?
What is the status of areas we want indexed?
Are there Nofollow links?
Are there meta directives?
Are there technical issues affecting indexing?
Does internal linking indicate which content is important?
What is the status of 301 redirects?
Is there Java redirection?
Are there meta refresh tags?
Are there redirect chains?
Do important pages receive more links?
Do agents understand targeting elements?
Is the Title tag 55-60 characters?
Are Title tags duplicated?
Are there pages without a Title tag?
Are there different Title tags for the same page?
Are H1 tags duplicate?
Are there H1 tags?
Is there more than one H1 tag?
Are there new SEO elements?
Is there HTTPS?
Is there HTTP/2?
Does the content exist on other sites?
Is the content completely original?
How is the site speed?
What is the PS score?
Is there compression?
Is there caching?
Is the code minified?
Does it receive too many requests from external sources?
Is there a technical issue preventing appearance in searches?
How did we tag the content we want to show?
Are different pages specified separately in targeting?
Did we tag the desired content with canonical?
Does Search Console read canonical tags?
Did we highlight important content with internal linking?
Were internal links given more to the most important content?
Is there a problem with our Schema structure?
Is our Schema structure used?
Is there spam content?
Is there international SEO work?
Is there an HREFlang tag?
Have links been acquired from foreign sites?
Which country is the Search Console targeting?
Do language parameters work correctly?
What is the status of mobile content and speed?
Is there dynamic site and AMP usage?
Has the site been penalized before?
Are there issues that might incur an algorithmic penalty?
Are too many ads used?
Has the site been hacked before?
Are there bots attacking the site?
Is there any unnatural content?
Is there a manually created issue?
Is cloaking used?
Is keyword stuffing used?
Do we have enough information about the site?
Have other elements that will improve the performance of pages and groups been checked?
Does the sitemap show content properly?
Do we have information about site visitors?
Is there inconsistency in page view counts?
Are Analytics data checked regularly?