Friends, I am going to set up a recipe website. For this, I have found a general domain (a brandable word) to be purchased for 3-4-5 years, and an HTML template on the ThemeForest site which I will have converted to WordPress (to be responsive and SEO-friendly). Additionally, I will organize a logo contest worth 200-300 TL and select a nice logo. I have arranged everything up to this point.
My project will focus on social media rather than SEO. (The site’s structure will be user-oriented, in the style of ‘Nefis Yemek Tarifleri’, where users will add recipes.) I will get it into the TT (Trending Topic) agenda on Twitter, buy ads from influencer accounts, buy ads from Kemal Ekşioğlu and recipe pages on Facebook, and even run Facebook paid ads. I am also thinking of advertising via Instagram, Tumblr, Vine, and Pinterest. Of course, I will do these things 1 month after the site launches. During that 1 month, I plan to add 4-5 pieces of content daily. My problem is, how should I determine the categories before doing all this? How should I determine content tags, the site title, description, and tags? I don’t want to change the categories after starting. The site domain is a memorable brand word, but the search volume is very low. Therefore, what path should I follow to ensure I get traffic from long-tail keywords and pages? I thank all friends in advance who will share their knowledge.