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GOOGLE RANKING PARAMETERS
Do you have an idea about how the Google search engine determines which sites to favor in the list of search results? We have examined the 20 factors affecting Google results one by one and penned them for you. In total, there are 20 factors taken as a basis by Google .
1 – Domain Age Factor
The older the domains, the greater the benefit. However, you should also know that there is no noticeable difference between a 1.5-year-old domain and a 2-year-old domain.
2-** Domain Names Containing Keywords**
If your keyword is found within your domain name, it means you started the match 1-0 ahead.
3- Keyword Appearing at the Beginning of the Domain
If your domain name starts with your keyword, it means you have made an ideal keyword choice.
4- Domain Registration Duration
If it is a domain that is not important to you, you are registering it for 1 year to avoid high costs. However, since sites established for malicious purposes also register for 1 year, there will be no difference between you and them. The Google Patent service also recommends registering your domain for 3 years or more.
5- Creating a Subdomain with a Keyword
If you cannot find a generic domain related to your keyword, it will be effective to progress through that area by opening a subdomain. This situation will also strengthen the infrastructure of your main site.
6**- The Past Adventures of the Domain Name**
Do you know for what purpose your domain was used previously? Perhaps it was used for malicious purposes and you might still be suffering the penalties of the previous domain owner. You can check the history of the domain by looking at this situation via the “web archive” tool.
7- Generic Domain Names
Perhaps the primary purpose of the EMD update is whether sites with generic domain names deserve the first rank. For example, if you own the domain seo.com but cannot produce truly quality content, the back pages will be waiting for you with the EMD update.
8-** Transparency of Whois Information**
If your Whois information can be viewed by everyone, it shows that you have nothing to hide and that you are quite transparent. In terms of SEO, Whois information must be open and viewable by 3rd parties.
9 –** Penalized Whois Owner**
For example, if you engaged in spam, hacklinks, or any other malicious movement on your previous sites, it means you have been blacklisted by Google. We would like you to know that your other sites are also in danger.
10-** Country-Specific Domain Extension**
For example, while a com.tr extension provides you a great advantage in Turkey, we would like you to know that this will create a disadvantage in Global searches.
11- Title = Site/Page Name
Be sure to include your keyword in the first word within your page name.
12- Title and Keyword
The Title, meaning your site and page name, starting with the keyword is much better than it being at the end. Since search engine spiders scan the site from left to right clockwise, it is important to present the word they are looking for first.
13 – Description = Site Description
Although it does not have as great importance as before, it is still at a sufficient level. We recommend that you include your keyword within the description.
14- H1 Tag
Another area as important as the Title is the H1 tag. It sends important metrics in terms of information to search engines.
15- File and Attachment Names
Instead of an image you upload to your site being named 354131.jpg, it is better to upload it by giving a name related to the image. For example; it could be google-siralama-parametreleri.jpg.
16- Content Length
In recent developments released by Google, results are also presented as academic articles. For this reason, keep the length of your content high. Of course, you also need to maximize the quality of your content in parallel.
17- Keyword Usage Rate
In content where you will include your keywords, it is ideal to use them at a rate of 1% for every 100 words. If you also include variations, you will not reach an excessive keyword usage rate.
18- Latent Semantic Indexing
Highlight the LSI technique in your content. Suffocating content with keywords like in the past does not work at all nowadays. LSI means including synonymous words within the content. For example, you know the game Taboo; it is a game where words close to that meaning are included while describing a word. When you are preparing your content, for example, if you are preparing content about skiing, you should also use other options related to your content such as snow, ski equipment, ski brands, mountain, and snowfall.
19- Site Loading Speed and Size
We would like you to know that the lower your site’s loading speed and size, the higher score you will get in the field of on-site optimization. Since everyone knows about making permalinks seo compatible among the changes to be made within the site, we did not find it worth writing as an extra item. Use the css sprite technique to reduce site loading speed and size.
20- Site Freshness
After the last update, Trustrank evaluation was introduced to sites to check this situation. What should be is that a site is updated periodically every day. Instead of publishing content every 2 days, scheduling the content for the whole week by dedicating 1 day and publishing it at the desired hours will provide great benefits in terms of Trustrank.
Source: Alayel
