Tatilsepeti.com emerges as a website that has shown high success for highly competitive keywords such as “tatil” (vacation) and “ucuza tatil” (cheap vacation). There may have been colleagues who wrote reviews about Tatilsepeti before. Taking a deep breath, I start this article saying let’s also listen to SEOGASTE.
If we need to take a brief look at its organic success, its consistent trajectory will draw our attention; the fact that it was almost never affected by any Google algorithm is proof that they are executing a remarkable and successful SEO strategy.
In this article, we will share some information mostly about off-page SEO rather than on-site factors. My initial observations regarding backlinks were that the site has a quite good and very algorithm-friendly structure.
We are talking about a giant that has an average of 973K organic traffic per month, ranking with a total of 13K+ keywords (number of keywords in positions 0 to 20).
So, what is the fundamental basis underlying this success in the off-page SEO part? What is it indebted to? Let’s examine its links a bit, here you go:
Tatilsepeti.com Backlink Analysis
112K backlinks from 534 referring domains
The following question might come to mind: this is not normal; accordingly, this site should have been hit by spam. However, according to my thesis, the situation is not like this, it is not that simple. Why? Can’t a company put a footer link on its own brand site? Isn’t this a natural thing? Can’t they write “this is a Tatilsepeti.com product or site” and give a backlink to Tatilsepeti? It would be unfair to say this is not natural. From this perspective, I am of the opinion that these are not reasons for spam backlinks, meaning this subject needs to be examined in more detail.
The point that draws attention here is the balance of these links; they increased at the same time and experienced decreases at the same time. Even if it is +1 every month, the referring URL is increasing, and the referring domain count has also increased. As I said, this is a much more detailed subject; if I have the opportunity in the future, I will try to prepare a more detailed spam backlink article.
When we look at the Anchor Text cloud, it is possible to see that the latest updates have been followed quite perfectly; naturalness has been achieved by intensely using brand, domain, various domain, and various brand keywords. Our takeaways from the last Penguin update had been to be able to create an anchor text cloud in this direction. If we examine it in more detail, you will encounter a very surprising fact:
Detailed Anchor Text:
detayli-anchor
The number of backlinks for the word “Tatil” is only “2”; it didn’t even show up in this image, that is the situation. With the conclusion drawn from here, I don’t want to upset friends selling backlink packages, but keyword-based SEO work is about to end… Oh, there is a situation like this: you can buy small packages and have work done on brand, domain, brand + domain, “visit my site”, “click here” keywords. I’m not saying it’s a definite result, but this is a healthier method than getting direct keywords.
On the other hand, we are talking about a brand keyword that multiplies the word “tatil”, which has a monthly search volume of 90K. We must not ignore the effect of SEO on branding.
To summarize our article, Tatilsepeti preferred to focus on the brand as an off-page SEO backlink strategy and achieved success, becoming Turkey’s leading website in the online holiday reservation branch. It is entirely their right to be so.
If you have a website in mind that you want a backlink analysis for, you can let me know in the comments.
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